Alarm Connections is a home security network with over 100,000 customers. They partner with local security businesses to give them the resources they need to serve their communities. In growing and adapting to new security technology, the company needed an updated marketing strategy and visual look to distinguish the brand in the market.
Using a strategic approach, Neff facilitated a complete rebrand starting off with a re-naming process. With the company’s new name, marketing strategy, and partners in mind, we established a contemporary visual identity and refreshed logo mark. Our team then leveraged our design and development services to expand the brand into a new web presence.
Web & Mobile
We created the Alarm Connections website using a customized theme. The site features information and calls to action for diverse user groups including prospective partners, current partners, and current customers.
The color palette utilizes the new branding and graphic references to the logo are interjected throughout, with lifestyle imagery showcasing customers, products, and technicians.
Alarm Connections is a home security network that provides their local partners with peace of mind and the resources to protect their communities. Neff oversaw the rebrand from Alarm Funding Associates to Alarm connections in 2020, providing new foundational messaging, visual identity, and a multi-audience website.
Credit: Neff Creative Team