Alarm Connections is a home security network with over 100,000 customers. They partner with local security businesses to give them the resources they need to serve their communities. In growing and adapting to new security technology, the company needed an updated marketing strategy and visual look to distinguish the brand in the market.
Using a strategic approach, Neff facilitated a complete rebrand starting off with a re-naming process. With the company’s new name, marketing strategy, and partners in mind, we established a contemporary visual identity and refreshed logo mark. Our team then leveraged our design and development services to expand the brand into a new web presence.
More Projects
Web & Mobile
We created the Alarm Connections website using a customized theme. The site features information and calls to action for diverse user groups including prospective partners, current partners, and current customers.
The color palette utilizes the new branding and graphic references to the logo are interjected throughout, with lifestyle imagery showcasing customers, products, and technicians.
Alarm Connections
Alarm Connections is a home security network that provides their local partners with peace of mind and the resources to protect their communities. Neff oversaw the rebrand from Alarm Funding Associates to Alarm connections in 2021 and 2022, providing new foundational messaging, visual identity, and a multi-audience website. As Creative Director and lead designer, I led all efforts for the client.
SCOPE
Strategy
Messaging
Branding
Creative
Website
Social
CREDIT
Neff
2022
ROLE
Strategist
Creative Director
Art Director
Lead Designer
Content Creator