Chester County Parks + Preservation oversees select agricultural property, open spaces and parks + trails in Chester County, Pennsylvania. The organization provides preservation, recreation, education and stewardship services that allow residents and visitors to connect with nature and the community. Neff partnered with Chester County to restructure the brand and develop a new visual identity to meet the evolving needs of the organization.
Using an integrated approach, I led the initiative as Creative Director and designer, developing updated branding to reflect the organization’s revised name. I also ensured that the identity featured an approachable, vibrant aesthetic that mirrored the organization's appeal to all demographics, including youth outreach. Neff leveraged photography, videography and social media content to help humanize the brand and showcase the diverse parks, programs and knowledgable employees.
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Photography
Our team continually visited the parks, trails and open spaces that make up Chester County Parks + Preservation. During these visits, we photographed the natural surroundings, animals and rangers in their environments. Below are two examples of my photography at the parks.
Neff was able to establish a creative outlet to showcase everything Chester County Parks + Preservation has to offer, as well as making it a priority to highlight the unique team of park rangers that dedicate their careers to these places.
Chester County Parks + Preservation
Chester County Parks + Preservation aims to connect people to agriculture, open lands and community parks + trails throughout Chester County, Pennsylvania. The Neff team collaborated with CCPP to re-brand and re-launch the organization across multiple channels and to a variety of audiences. As Creative Director at Neff, I led my team from initial concept into rounds of iteration, and then through the design and implementation across a brand kit, digital and print advertising, web, photography, videography and social.
SCOPE
Branding
Creative
Website
Photography
Videography
Social
CREDIT
Neff
2021
ROLE
Creative Director
Art Director
Lead Designer
Content Creator
Photographer