EVERY Egg
Introducing: EVERY Egg. The world’s first liquid egg made without the hen. With egg protein brewed by yeast, EVERY Egg’s exceptional taste and versatile performance were crafted to the standards of the world’s leading chefs. EVERY Egg exclusively debuted at Eleven Madison Park in New York City, a three-star Michelin restaurant considered among the world’s best. The culinary virtuosos at Eleven Madison Park cultivated a bespoke menu starring EVERY Egg in never-before-tasted dishes and cocktails, each a consummate work of art. As EVERY's Creative Director, I led all creative initiatives for the campaign. Product photography by Sara Sanger.
SCOPE
Strategy
Branding
Creative
Website
Photography
Social
CREDIT
EVERY®
2023
ROLE
Creative Director
Art Director
Lead Designer
Content Creator
Everything extraordinary begins with the egg. EVERY Egg fulfills the extraordinary promise of the humble egg but with even more benefits. Hailed for its quality by top chefs, it opens the door to a future where delicious, nutritious eggs are finally possible without the production variability, disease risk, and high environmental impact of animal agriculture. Our in-house team worked to brand and launch EVERY Egg with a private event at Chef Daniel Humm's Eleven Madison Park in NYC, attended by top chefs and creators.
As creative director, I led EVERY's execution of the word mark, sample packaging, website and marketing materials across print and digital — including organic social with our partner, Conspirators. The event and launch led to top tier press features in Fast Company and Florence Fabricant's Front Burner column in The New York Times. Additionally, content creators like Instagram's Molly Baz and TikTok's Jon Kung promoted the event to wider audiences. Phase 2 is a broader foodservice launch in 2024.
