Made using precision fermentation without a single animal, EVERY Protein™ is a first-of-its-kind, super-functional protein tailor-made for boosting beverages, bars and much more. The EVERY Co. marketing team partnered with Pulp Culture and key stakeholders to market the launch of BUILD by Pulp Culture+: a super beverage featuring EVERY Protein™.
I led all creative efforts, collaborating with the Pulp team, and managing valued third-party partners such as Multiply.us (launch GIF seen above) and Tracie Davis Photography (all product photography). Together, we crafted and marketed a digital launch campaign across social, key press, influencers and more. Phase 1 of the DTC launch proved a resounding success.
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Pulp X EVERY
Introducing BUILD by Pulp Culture+, a first-of-its-kind super beverage powered by animal-free EVERY Protein™, super fruits, superfoods, and super mushrooms. In partnership with Pulp Culture, EVERY's marketing objectives with this launch were to elevate the uniqueness of this unprecedented "drink tech" collaboration, resulting in the breakthrough "super beverage" never before seen or tasted. I worked as Creative Director and designer for both brands during this launch. Campaign photography by Tracie Davis Photography.
SCOPE
Strategy
Branding
Creative
Website
Photography
Social
CREDIT
EVERY®
2022
ROLE
Creative Director
Art Director
Lead Designer
Content Creator
Package Design
