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Made using precision fermentation without a single animal, EVERY Protein™ is a first-of-its-kind, super-functional protein tailor-made for boosting beverages, bars and much more. The EVERY Co. marketing team partnered with Pulp Culture and key stakeholders to market the launch of BUILD by Pulp Culture+: a super beverage featuring EVERY Protein™.

I led all creative efforts, collaborating with the Pulp team, and managing valued third-party partners such as Multiply.us (launch GIF seen above) and Tracie Davis Photography (all product photography). Together, we crafted and marketed a digital launch campaign across social, key press, influencers and more. Phase 1 of the DTC launch proved a resounding success.

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Pulp X EVERY

Introducing BUILD by Pulp Culture+, a first-of-its-kind super beverage powered by animal-free EVERY Protein™, super fruits, superfoods, and super mushrooms. In partnership with Pulp Culture, EVERY's marketing objectives with this launch were to elevate the uniqueness of this unprecedented "drink tech" collaboration, resulting in the breakthrough "super beverage" never before seen or tasted. I worked as Creative Director and designer for both brands during this launch. Campaign photography by Tracie Davis Photography.

SCOPE
 

Strategy

Branding

Creative

Website

Photography

Social

CREDIT
 

EVERY®

2022

ROLE
 

Creative Director

Art Director

Lead Designer

Content Creator

Package Design

Pulp-Animation.gif
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