Studio Soif
Studio Soif is a PR & strategic communications agency for breakthrough brands—specializing in wine & spirits, CPG, agrifoodtech and hospitality. They partner with dynamic teams—from early-stage startups to established firms—elevating purpose-led brands whose position and offerings exceed the expectations of today’s attuned, values-driven audiences. As lead designer, I collaborated with Studio Soif's owner to conduct a brand sprint that consisted of all primary brand development and culminated in the brand's launch across social media and an email marketing campaign.
SCOPE
Branding
Creative
Social
CREDIT
AE—SS
2024
ROLE
Creative Director
Art Director
Lead Designer
Content Creator
For this project, I worked directly with Studio Soif's founder, Courtney Cochran, to build out the brand aesthetic and key assets. With nearly two decades' experience in wine, spirits, and agrifoodtech, Courtney has been a driving force in redefining how brands create value, with an emphasis on impact communications connecting products and their benefits with evolving, purpose-led audiences. It was a joy collaborating with Courtney, whose appreciation for style and taste go hand-in-hand with my bold design POV.
As creative director and lead designer, my objective with this sprint was to capture a stylish, sleek brand in Studio Soif—one that Courtney and team can utilize to easily communicate their essence to prospective clients. I worked to develop all brand marks, social assets, mood visuals, animations and ultimately facilitate the launch across social and email marketing. During the process, I also developed all the branding for LoNo Wine Co., which was announced during the launch as a Studio Soif client.